Schneiders Craft Meatery

There are a handful of Canadian brands that are recognized instantly. Roots, Tim Hortons, Canadian Tire are just some part of this elite group. Another notable brand that has been part of the lives of Canadians since 1890, in the fridge and on the dinner tables of Canadian families is Schneiders. For over a century the Schneiders brand has been grounded in quality products crafted without compromise for its premium cuts of meat using the original J.M. Schneider family recipes. 

If you live in Canada and ate a hot dog, a sandwich, or even indulged in a charcuterie board (which is pretty much everyone!), you've definitely had Schneiders before. Now in 2018, the iconic Schneiders brand is undergoing some important changes to reinforce its market leading position for craftsmanship. Using its signature methods like traditional hardwood smoking and original recipe formulations, Schneiders will go through some extensive packaging changes across its product portfolio. 

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To showcase this new era and resetting the entire product lineup of wieners, sausage, bacon, deli, sliced meats, ham, meat snacks, and bologna, Schneiders put on the Craft Meatery in Toronto. They invited local media and food influencers to taste the quality meats inside Toronto's backyard BBQ joint Big Crow with acclaimed Chef Anthony Rose at the helm. 

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Throughout the night Schneiders and Chef Anthony Rose put out a stellar menu drawing upon 128-year old recipes using only premium cuts of meat with extraordinary taste and elevated artisanal flavours. Some of my favourite Schneiders dishes of the night included:

  • Carved Ham with Cheese Grits and Heirloom Tomato Relish
  • Pigs in a Blanket with Honey Mustard and Everything Bagel Spices
  • Spicy Italian Sausage Taquitos with Charred Tomatillo Salsa 
  • Pealmeal Bacon and Zucchini Kehab with Buttermilk Dressing 
  • Grilled Bologna with Roasted Chilli and Fried Garlic 
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All of these Schneiders products you see here recently went through a culinary panel of experts signalling its commitment to making their food better than ever. Fourteen respected Canadian restauranteurs, chefs, and food critics conducted blind taste tastes for over 100 Schneiders products for nearly a year-long period to ensure their full line of meats lived up to the high quality and taste standards that the brand is committed to. None of these products went to the market that was not signed off by this panel, so you can bet that all of the dishes served here in the Craft Meatery was at the highest standards. 

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All of Schneiders' renovated products are already being rolled out and can be found in grocery stores all across Canada. Find Schneiders at various community events throughout this summer and autumn where you may even be able to see their Craft Meatery Food Truck cruising down the streets.